"One of the most effective methods for identifying the latest trends is through social listening."

Have you ever been introduced to the concept of social media listening? If you answered "yes," you are one of a select group of 10 individuals who are aware of this term. It has come to our attention that a significant number of individuals are unfamiliar with this term. As a result, they fail to leverage social media listening to its fullest potential on their own products. What, then, is social media listening? Social media listening, also known as social listening, can be defined as the monitoring of conversations about your product, including the participants, the content of the conversations, and the context in which they occur.

Have you observed a Pepsi advertisement in 2017? Indeed, the advertisement was met with considerable criticism due to the miscommunication of the intended message. The advertisement highlighted a number of cultural and social issues that were perceived as being critical of the American soft drink company.

As a result, the advertisement was taken off the air and an apology was issued to the public. From this incident, we can ascertain that social listening is a means of gauging how people respond to the message conveyed about a product.

What is Social Listening? 

Social listening is the process of monitoring mentions of your brand, products, and/or competitors on social media platforms. It enables the analysis, monitoring, and feedback on your brand's performance on social media. If simplified, social listening is comparable to "word-of-mouth" feedback. It enables us to provide guidance and assess the quality of the product we are developing.

In addition to monitoring brand mentions, social listening enables the analysis of competitor products, identifying opportunities to differentiate the brand in a competitive market. How does it differ from social media monitoring?

The Differences Between Social Listening and Social Monitoring

On initial examination, there appears to be a degree of overlap between the concepts of social listening and social monitoring. Nevertheless, if we examine the matter more closely, social listening entails a more comprehensive analysis of our product.

The following topics are covered in social monitoring:

1. How frequently is your brand the subject of public discourse?
2. Who is engaging with the brand on social media?

The objective of social listening is to analyse and understand the data collected in order to optimise your brand's performance. This includes:

1. Which individuals or entities are discussing your product?
2. What are the key themes emerging from the conversation about your product? Are there any negative aspects being highlighted?
3. What are the key trends that you should be monitoring in relation to your product?
4. What strategies can be implemented to ensure customer satisfaction?
5. How does your brand measure up to the competition?
6. What opportunities are you overlooking in terms of maximizing brand promotion?

It can therefore be concluded that social monitoring is limited to monitoring the development of your brand. Social listening, on the other hand, entails leveraging data to enhance brand performance and gain a competitive edge. For this reason, social listening is also a crucial element in the process.

Read More: Ketahui Apa Saja yang Dipantau Saat Melakukan Social Listening!

3 Key Points How Important Social Listening for Brand is

The definition and different meanings of the term "social listening" are already well-established. What are the specific advantages of social listening as a practice?

#1 Knowing Customers Better

By understanding how consumers engage with our brand and who is influencing their perceptions, we can more effectively categorize customer profiles and preferences. Our brand's existence provides a solution to the problems our customers are looking for.

#2 Reduce Expenses

It is clear that the costs incurred for promotional marketing purposes are significant. However, once we have a clear understanding of our brand market, we will be better positioned to achieve our desired target. To help minimize excess spending.

#3 Help Findings Influencers

One of the most widely used strategies by brands is the use of influencers in a promotional context. However, when forming a partnership, it is essential to select influencers who align with the brand image that has been carefully crafted for your company. To ensure that your brand message is effectively conveyed.

Social Listening Features Platforms

Social listening is an important tool for businesses today. It can be a valuable strategy for companies of all sizes. This allows you to identify trends and develop marketing strategies that are more strategically aligned. One particularly useful tool is Ripple10 from Ivosights. This will enable you to gain valuable insights that can inform future strategies. Would you like to learn more about social listening?