"This method will be effective if supported by digital listening tools. You can listen to customer conversations about the credibility of your product or service"

Social media strategy is important because it can determine the success of a business. We know that social media is one of the components to communicate brand messages more effectively. With social networks or websites, every brand can reach potential customers from various backgrounds. In fact, nowadays, we can utilize digital listening tools such as Ripple10 (a product from Ivosights) to listen to customer conversations about the credibility of our products or services to the quality of the content we display.

Basically, there are several things we need to do to make a brand stand out on social media. In this case, Ivosights has summarized 4 ways to make brands hype on social media, such as:

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Branding Consistency

A brand is a manifestation of the qualities, characteristics, values, or ideas of our business. In other words, a brand is a business image projected through logos, words, or other visuals. For this reason, keeping our brand consistent in all the social media platforms that we use is important because it will encourage people to trust us as a brand. 

We can realize this consistency by displaying the same profile picture or banner on each social media, to consistency in displaying the point of view for each sentence or content. With this consistency, (potential) customers will see the same brand repeatedly so that they remember us. 

Quality Content

Neil Patel, a Content Marketing Specialist said, "We have to make sure that our content is creative, on-trend, and edgy". Remember, in the digital world (especially social media), there are millions of content produced every day. If we want to stand out in the market, we must provide content that exceeds the expectations of customers or netizens. The types of content that often get a good response are topic rankings, how-to, guides, tips, in-depth news, and relevant topics and headlines.

Display Your Uniqueness

Uniqueness is the asset of a brand to be different from its competitors. There are many uniqueness that can be displayed by a brand on social media, in addition to branding elements such as logos, color uniformity or typography, another thing is the "tone" in communication to consumers. In addition, trying not to be too hard selling or creating content that seems to be selling, is something we need to pay attention to. There are many ways to invite consumers to use our products or services without having to ask for it directly. For example, focus on life or lifestyle and create a unique experience when they visit our social media accounts, but insert an invitation to use our products or services in a more natural language style.

Read More: Pentingnya Digital Listening Tools dalam Dunia Bisnis

Real-Time Response

Responding to a conversation from a customer (whether in the form of praise or complaints) is one of the keys to our brand standing out on social media. Remember, consumers generally expect a response to their comments or conversations in less than 60 minutes. If our social media team supports this in real-time (responding in less than 60 minutes), customer loyalty is likely to remain.

To respond to customer complaints properly, we can use digital listening tools such as Ripple10 (which is an Ivosights product). This digital listening tool from Ripple10 is able to make us listen to customer complaints more easily. Given that in the digital world, many conversations occur and are often confusing for us to detect one by one.

Of course, when we implement the four elements above and continue to build on them, it is not impossible that the brands we manage will stand out on social media. So, let's pay attention and review our social media strategy, and be at the leading edge of our field.