"Recognize the differences between WhatsApp Business and regular WhatsApp that you should know more about."

WhatsApp has grown in popularity over the years since its launch in 2009. With billions of active users worldwide, it is one of the most popular apps in the world. Regular WhatsApp is a useful tool to communicate with your friends and family. And if you own a business, WhatsApp Business serves as a great platform to maintain business relationships between you and your customers.

The Differences Between WhatsApp Business and Reguler WhatsApp 

The popularity and convenience of WhatsApp has led to more and more businesses using it to communicate with customers. Since the platform was originally created for personal use, it became even better that this business solution was indispensable. If you own a business, you are probably considering using WhatsApp for your business.

WhatsApp Business accounts are not the same as regular WhatsApp accounts. While they can be on the same phone, they must be associated with different phone numbers. You can use both a landline and a mobile number for a business account. It's best to use a dual SIM phone to manage both from one device, while keeping the contact list separate for compliance purposes.

Then, you can add pictures, business hours, website and address to your profile to present your business. Another feature is the ability to create a product catalog within the WhatsApp Business app to market your products. This can include pictures, prices, and even a link to your website. The catalog can also be shared as one dedicated link.

The Benefits of WhatsApp Business

Having read more about WhatsApp Business, it's good that we know the benefits of WhatsApp Business itself. Here is the review!

#1 Profile

WhatsApp Business allows you to create a profile customized to the products and services your business offers. Compared to regular WhatsApp, where you can only have a profile photo, name and description, Business WhatsApp includes additional features. Here are the features of the Business WhatsApp profile that you won't find on the main app:

• Business Categories
• Business Hours
• Business Address
• Website Linked
• Catalogs

#2 Labels

Being organized is a key factor for any business that wants to succeed in the long run. The labeling feature in WhatsApp Business helps you keep your account organized. You can assign different labels to each chat, along with assigning different colors. This will help you keep track of your orders, generate leads and keep your WhatsApp Business account under control.

Read More: Hanya Lewat WhatsApp Bisnis API, WhatsApp Centang Hijau Didapatkan!

#3 Quick Replies 

The WhatsApp Business app lets you set up automatic welcome messages. Whenever someone texts you on your WhatsApp Business account for the first time, or after 14 days of no engagement, they will receive a welcome message that you can customize. As a business owner, you may receive inquiries from new customers. You should also respond and send messages to unsaved WhatsApp numbers.

Your new customers may ask questions that you have answered many times before. To avoid feeling like you're repeating yourself, WhatsApp Business offers a feature called Quick Replies. To get started, go to Settings > Quick replies. Once you've set this up, you'll be able to answer some common questions.

#4 Away Message

If you're busy, you can also set a message to let your customers know that you'll get back to them when you return. To enable this feature, go to the This Message feature in WhatsApp Business and turn it on. Then set up an automated message for your customers to receive while you are away.

#5 Broader Customer Bases

WhatsApp Business includes three features that you can use to reach more customers. These features allow potential customers to contact you conveniently after seeing an ad or finding out about your business on social media.

These features are:

•  Advertise on Facebook by creating ads that point to WhatsApp.
• Add WhatsApp to your business page or profile on Facebook or Instagram.
• Share your WhatsApp Business message link.

Summary 

After knowing the difference between WhatsApp Business and reguler WhatsApp, you will of course find out what you need to optimize your business to the maximum. WABA by Ivosights is the solution for those of you who want to optimize your business through WhatsApp Business. For more information please click this link!