"The potential benefits of artificial intelligence include automation, enhanced customer satisfaction, and the facilitation of research and data analysis."

Are you familiar with the term "Artificial Intelligence"? What are the advantages of this technology? Perhaps you are aware of Jarvis, the AI assistant featured in the Iron Man film. Or, as evidenced in the film Avengers, on Friday. In light of the recent release of The Age of Ultron, I am prompted to inquire as to your familiarity with the film and its portrayal of artificial intelligence. It may be surprising to learn that both of these characters are, in fact, examples of artificial intelligence. Indeed, Jarvis and Friday are AI programs created by Tony Stark, the Iron Man character played by Robert Downey Jr.

Their role is to assist him with various tasks, including strategic planning, problem-solving, and robot construction. If you have viewed any of the Iron Man or Avengers films, you will be aware that Jarvis and Friday are highly sophisticated examples of artificial intelligence. Before proceeding, it is important to define what is meant by the term "artificial intelligence."

What is Artificial Intelligence?

As defined in Built.in, Artificial Intelligence is a field of computer science that aims to develop intelligent machines capable of human-like thought processes. Its purpose is to complete tasks that require a high level of intelligence. In essence, AI aims to develop machines with the capacity to process information in a manner analogous to the human brain.

By way of illustration, smart assistants such as Google Assistant and Amazon's Siri represent instances of artificial intelligence. Other examples include self-driving cars, such as those produced by Tesla, as well as advertising algorithms that are commonly used on social media platforms such as Instagram, Twitter, and Facebook.

4 Types of Artificial Intelligence

The current classification system for artificial intelligence identifies four main types: reactive, limited memory, theory of mind, and self-aware.

#1 Reactive AI

This represents the most fundamental form of AI. Its functionality is limited to the generation of predictions based on the inputs it receives. By way of illustration, one might cite the video recommendations found on YouTube. If you have previously expressed an interest in viewing videos about smartphone reviews, then upon reopening YouTube, the platform's algorithms will direct you to videos with similar themes.

They are only capable of responding to identical situations in the same way and do not possess the capacity to learn or imagine past or future actions. The benefit of this AI is to recommend videos or other content that aligns with your interests.

#2 Limited Memory AI

This AI model offers more advanced functionality than its predecessor. Limited memory AI has the capacity to learn from past experiences and develop knowledge through observation of events or data. This type of AI integrates observed data with pre-existing information to facilitate predictive analysis and execute sophisticated operations. An illustrative example of this type of AI is a self-driving car. Limited memory AI enables the vehicle to "read the road" and adjust speed accordingly.

#3 Theory of Mind AI

The third category is Theory of Mind AI. This type of AI is considerably more sophisticated than the previous two. Have you had the opportunity to observe Sophia, a robot from Hong Kong that is capable of mimicking human emotions and responding to inquiries in a fluent manner?

Indeed. Sophia is an exemplar of Theory of Mind AI. This type of AI is capable of making decisions and understanding human emotions. Furthermore, they are able to modify their behaviour based on the emotions they observe when interacting with humans. While this type of AI is highly sophisticated, there are still some shortcomings. The level of emotional mimicry is not yet fluid or natural.

#4 Self-Aware AI

This is the most sophisticated type of AI currently available. These AI systems have the same level of intelligence as humans and are capable of understanding their own emotions as well as those of others. This type of AI is aware of its own existence and is capable of experiencing wants, needs, and emotions. Nevertheless, there is currently no available technology capable of creating this type of AI.

Read More: Cara Menggunakan Artificial Intelligence pada Contact Center

The Benefits of AI

The use of AI in various sectors of life has yielded numerous benefits. Three key benefits are automation, enhanced customer satisfaction in business, and more efficient research and data analysis.

#1 Automation

The initial benefit of Artificial Intelligence is automation. The use of AI for automation has been a long-standing practice in many industries. This is particularly the case in manufacturing companies. A significant number of roles have been superseded by AI. As an illustration, the majority of a product's production has been automated by robots. Furthermore, the role of ticket collection has been automated.

#2 Increase Customer Satisfaction in Business

Have you ever interacted with a chatbot in a conversational setting? This is also a significant advancement in the field of artificial intelligence. Chatbot programs are now capable of sending more personalized messages to each customer. This is one of the advantages of artificial intelligence. Personalized messages have the potential to enhance customer satisfaction and reduce the cost of business processes.

#3 Riset and Data

The use of artificial intelligence enables more rapid and straightforward analysis of data. This is another advantage of artificial intelligence. They are capable of creating predictive models and processing data at a speed that is many times faster than manual processing. This concludes our overview of the definition, types, and benefits of artificial intelligence. I hope this information proves useful to you.

Summary

As previously stated, one of the advantages of artificial intelligence is its capacity to automate processes. Automation is also employed in the digital marketing sector for the purpose of automatically sending messages. For those wishing to utilise the automatic message sending functionality across multiple channels, the Sociomation product from Ivosights is an ideal solution. The Sociomation platform enables users to disseminate messages and campaigns across a range of marketing channels with minimal effort.