"WhatsApp Bot is one of the applications that can help you to communicate with your customers."

WhatsApp is one of the most popular messaging platforms and has recently launched WhatsApp for business. This app enables businesses to establish an online presence on WhatsApp, facilitate seamless communication with customers, and facilitate business growth.

WhatsApp Business is a platform that enables businesses to create WhatsApp Bot, thus increasing their business accessibility, facilitating customer connections, and enabling real-time communication. By integrating WhatsApp Bot into CRM and ERP applications, businesses can enhance their customer relationship management operations.

What is Whatsapp Bot?

WhatsApp Bot is a computer program designed to automate customer service operations, enabling businesses to respond to customer inquiries about products and services, share content, and send notifications regarding orders, payments, and deliveries via WhatsApp. The response can be in the form of a message, image, button, or video, providing customers with real-time assistance. The WhatsApp Bot is available with the WhatsApp Business API and is triggered when a user sends a message to your business.

In the great majority of cases, companies require a straightforward messenger chatbot. It is essential that your WhatsApp Bot is able to respond to frequently asked questions. It is equally important to ensure that the bot can forward customers to a human representative at the appropriate time, particularly for more complex or individualized questions.

Read More: Simak Bagaimana Cara Membuat WhatsApp Bot yang Efektif

The Benefits of Whatsapp Bot for Brand and Companies

There are actually several ways in which WhatsApp Bot can help your company. Chatbots are a huge help in customer services. The most obvious advantage is you can automate your customer services and think about all the questions your customer service team gets asked every day. Like:

• When will my package arrive?
• How can I check the status of my shipment?
• What forms of payment do you offer?

These questions require your agents to dedicate significant time and resources to resolve, often leading to them repeating the same responses on numerous occasions. This approach is less efficient and results in longer wait times for customers. It also requires your agents to dedicate time to handling more complex customer issues, which diverts their attention from other tasks. This is an inefficient use of resources. WhatsApp bots can provide a faster response to many common customer queries. In essence, they serve as a tool to facilitate the management of incoming customer requests.

This reduces the workload for your customer service team, enables faster resolution of customer issues, and allows more time to handle more complex customer inquiries. By leveraging WhatsApp, your company's chatbot can achieve up to 80% greater efficiency. Ultimately, this approach saves time and money while enhancing customer and employee satisfaction. However, they can perform a multitude of additional tasks. However, there are additional capabilities of WhatsApp Bot that can benefit your business:

• Offer 24/7 customer service (bots don't sleep, and they don't get sick).
• Increase customer satisfaction (they get help faster).
• Guide clients more efficiently through the sales funnel.
• Bots can be designed to have personalized conversations with your customers, which increases customer engagement.
• Secure communication with your customers (end-to-end encryption, and GDPR compliant!).
• Better user experience: There was criticism that WhatsApp bots didn't have buttons like the chatbots in Messenger from Meta. Now, the WhatsApp Business API also includes interactive buttons for a better experience.

WhatsApp Bot can offer many benefits to your business, your employees, and your customers. However, before you launch your chatbot, there are a few things you should consider first.

Summary

Once you have gained a deeper understanding of the capabilities of the WhatsApp Bot, you will see how this platform can enhance the performance of your company and brand. Furthermore, you will be more efficient and able to complete tasks more quickly, thereby increasing customer satisfaction. WABA by Ivosights provides the solution you need for using WhatsApp Bot. By leveraging the capabilities of the WABA WhatsApp Bot, you can enhance the growth and success of your company and business. For further information please click this link!