"Data enrichment is a feature that aims to identify inaccuracies and redundancies."

Customer data management is essential for obtaining information. Comprehensive data processing offers significant advantages to users. However, data processing can encounter challenges, necessitating the enhancement of data through enrichment. Enrichment aims to identify and address inaccuracies and redundancies, enabling the monitoring and enrichment of customer data.

What is Data Enrichment?

Data enrichment tools and processes are used to enhance or improve existing raw data. This entails consolidating data from disparate sources in a centralized repository. This data set will serve as a valuable reference for business operations. It is common practice for companies to combine internal and external information in order to improve the quality of decisions made based on this data.

The Benefits of Data Enrichment

#1 Enhance The Accuracy of Data

In the absence of a second dataset, the decision reached on the basis of the information available may be flawed. Data enrichment provides a more robust foundation for decision-making, offering a wealth of information and diverse perspectives to inform the final decision.

#2 The Most Accurate Customer Targeting

Data enrichment is the process of ensuring that your data is accurate and up to date. This data is vital for the success of any marketing campaign. This strategy has the potential to increase conversions and generate a higher return on investment.

#3 Enhance Customer Experience

It is crucial to prioritize customer experience to guarantee satisfaction with the products and services provided. The more comprehensive the customer experience that can be provided based on complete data, the greater the likelihood of consumer satisfaction and brand loyalty.

Read More: Cara Memanfaatkan Data Enrichment untuk Bisnis

Types of Data Enrichment

There are different types of data enrichment. As reported by ofiskita.com, there are various kinds of data enrichment required by the market.

#1 Contact Data Enrichment

• E-mail enrichment. Through this email, you can provide a list of domains, company names or leads, and get validated emails.
• Phone enrichment and validation. You can get a number or get a validated and enriched number set.
• Customer data enrichment. Add full names with correct spelling, verify current employment status, verify job titles, qualifications, and more.  

#2  Social Data Enrichment

The customer data can be enhanced with profiles or social insights that include details such as:

• Number of followers.
• Social account status: active or inactive.
• Hobbies & interests.
• Company advertisements.

#3 Firmographic Data Enrichment

• Please provide the following information: annual revenue, number of employees, funding status, parent company, and industry.
• Include address information such as postal code and a detailed address.

#4 Technographics & Digital Data Enrichment

Gaining an understanding of the technology your customers utilise can prove invaluable in terms of market insight. Furthermore, having digital insights can positively impact your sales team.

The latest technological advances now make it possible to manage customer data digitally, using the data enrichment feature. One digital platform that offers data enrichment functionality for monitoring customer data is Sociomation.

Sociomation is a scenario-based social CRM automation solution that includes data enrichment features. It functions as a platform that can connect directly with big data, automatically enriching customer data with a complete behavioral profile. Click this link for further information.