"Identify your needs before choosing a digital listening tool, one of the platforms that goes beyond listening. Ripple10 is one of them"

Today, digital listening tool providers around the world are becoming more and more prevalent. In the business world, it is important for every brand to monitor conversations about their services or products. That's why digital listening tools are important because they are able to answer questions about what customers are talking about a brand and through what channels these conversations are being made.

The growing number of digital listening tool service providers certainly makes you have to be more selective and requires further attention. It's a shame if you have made a big investment, but the implementation is not right and makes you lose. In this case, there are several things you should pay attention to when choosing the right digital listening tool service.

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Make sure the platform is created for local audiences

Market characteristics in each country are different due to various factors. That's why, when choosing a digital listening platform, you have to adjust these capabilities; make sure the platform you choose has instruments that are created based on the characteristics of the Indonesian market. So that the digital listening tool you choose will be very accurate in monitoring the promotions you run in the local range. Remember, not all platforms have this capability. You can identify this capability based on recommendations from previous users, reviews from a number of media, or you can ask for an explanation from the service provider directly.

Consider Your Objectives

Before deciding on a platform, you need to answer one question: why do you need a digital listening tool? Then, identify the most important aspects of what you need: do you just want to track your social media channels? Or identify negative sentiments, issues, complaints, and so on? Or beyond that, do you want to see how your brand's sentiment or performance compares to competitors? Knowing these objectives will help you choose the tool that suits your needs.

In other words, you can also identify which channels you want to use. Remember, not all platforms have the ability to crawl data from all social media. That is why, before determining what platform you use, identify whether the platform can retrieve data on the social media accounts you want. However, you also need to consider choosing social media or channels that you frequently use for campaigns. This is because using all channels will cost you more money.

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Platforms that Go Beyond Listening

Make sure the platform you choose doesn't just listen to consumer conversations on social media. However, it goes beyond that. Choose a platform that allows you to analyze your audience in more depth. Thus, you get insights to develop products/services or the best ways to provide customer satisfaction.

Ripple10, which is a digital listening tool, is also a platform that does not just listen. In addition to being able to crawl local data accurately, Ripple10 also presents complete features such as sentiment & digital health index (to see the level of sentiment of a brand on each channel), audience analysis (presenting insights about customers in more detail), buzzer tracking & monitoring (monitoring the targets or KPIs of KOLs and insights for the future), alert system (a system that will send notifications automatically if negative sentiment exceeds a predetermined limit).

So, before choosing the right digital listening tool, you can identify these needs according to the steps above. However, what you need to know is that although there are many choices of digital listening tools, Ripple10 is the most suitable platform recommendation for you. Good luck!