Improving Customer Experience with Inbound Contact Centers

Sociomile


Penulis : Administrator - Monday, 19 September 2022
Ket. Foto: Ilustrasi - Contact Center. Shutterstock.
Ket. Foto: Ilustrasi - Contact Center. Shutterstock.

"Inbound contact centers are channels for receiving incoming calls from customers and potential clients to enhance value and customer experience."

These contact centers are staffed by agents who handle incoming calls from customers and potential clients to improve value and customer experience, aligning with various objectives based on your company's needs. These customer calls typically involve complaints, inquiries about products or services, or other requests that require swift responses, and efficient handling, and may even include sales or cross-selling to customers.

Therefore, inbound contact center agents must provide quick and accurate solutions to customer requests and issues. The swift resolution of inbound calls and agent productivity are key indicators of the success of a company's inbound contact center.

Benefits of Using Inbound Contact Centers:

  • Having ample time to focus on core business operations.
  • Cost savings on operational expenses.
  • Employing high-quality personnel by leveraging outsourcing company competencies.
  • Reducing business risks.
  • Maintaining customer loyalty.
  • Optimizing customer experiences.

Types of Inbound Contact Centers:

There are various services that inbound contact center agents can provide, such as offering solutions and technical assistance, including password resets, updating customer account information, processing payments, and online order placements. They can also enhance sales opportunities when customers express interest in upgrading or expanding solutions to meet their desires and needs.

Here are some types of inbound contact centers:

  • Customer Service

This service is used when clients contact the center with various issues that need resolution. Customer service agents have a deep understanding of the problems and strive to resolve them, answer questions, or simply engage with customers. In essence, customer service offers flexible customer solutions and can adapt to varying customer needs, thereby fostering long-term relationships between the company and its customers.

  • Service Desk

This service not only focuses on handling incidents and requests but also provides an interface for other processes, such as problem management, change management, and service level management. Additionally, the service desk interacts with other operational activities within a company to improve operational efficiency.

  • Walk-In Center

This facility offers comprehensive information to customers, necessitating experienced personnel with in-depth knowledge to convey information, address customer complaints, conduct promotions, and even sell products.

Based on various studies, customers spend about 30-40 percent of their time interacting with inbound calls in an Interactive Voice Response (IVR) system. Therefore, creating an IVR system as quickly and efficiently as possible is crucial to monitor and redirect tasks to inbound contact center agents.

Agents serve as the company's direct representatives in their interactions with customers. Thus, companies need well-trained and experienced inbound contact center agents, a conducive working environment with excellent facilities, and a motivating system to ensure that agents deliver the expected level of customer experience.

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